– Hardcover Book. “NorColMod”. Icons Of Northern California Modernism. Pierluigi Serraino. San Francisco, California. 2006

Description

Book: “NorColMod. Icons Of Northern California Modernism”

Author: Pierluigi Serraino

Publisher: Chronicle Books

Subject: Icons Of Northern California Modernism.

Hardcover Book: 100-10

Pages: 188

Date: 2005

First Edition Book

THIS BOOK WAS USED BY JULIUS SHULMAN AT HIS HOLLYWOOD HILLS STUDIO.

THIS BOOK HAS BEEN AUTOGRAPHED BY PIERLUIGI SERRAINO TO JULIUS SHULMAN & JUDY SHULMAN McKEE.

Julius Shulman’s long career photographing great architectural works with depth, passion, drama, and an instinct for the architect’s intentions has ensured his present status as one of the world’s preeminent architectural photographers. His eloquent photos interpreting the structures of Richard Neutra and other early modernists helped the viewing public to understand these revolutionary buildings, and brought prominence to modernist practitioners who might otherwise have been considered eccentric. Frank Lloyd Wright once said that no better photos had ever been taken of Taliesin West than those by Shulman.”Photographing Architecture and Interiors,” published in 1962, is Shulman’s first book, and he still considers it to be his most genuine reflection on the profession and on his own artistic philosophy. This title is an exact reprint of that now-classic publication. All of Shulman’s famous photographs have here been reproduced from original prints, giving the images a crispness and luminosity not seen even in the 1962 edition. The introduction by Richard Neutra, perhaps Shulman’s most important client and avid supporter, has been preserved; also included is a new foreword by Shulman himself.

“San Francisco, September 1, 2006
To Julius & Judy,
My endless thank you for your love and support. (signed)    Pierluigi Serraino

NorCalMod’s   illustrated history showcasing extraordinary examples of its proud contribution to the Bay Area and environs. Modernist architecture was hotly debated in its day  pulling heavyweights such as Frank Lloyd Wright, Lewis Mumford, and Walter Gropius into the fray. Ultimately, that existing “Bay Region Style” would remain the area’s architectural hallmark, but not before hundreds of important modernist projects, many still standing yet unjustly neglected today, had been established. The remarkable photos in this book open our eyes to a long-lost chapter in the history of California architecture and make NorCalMod a volume to be enjoyed by those interested in California history and style as well as by architecture students and professionals.

From Shulman’s Private Book Collection located at his Hollywood Hills Studio.

*This Book is accompanied by a Certificate of Authenticity authorized by the Julius Shulman Trust and Photographic Archives.

Size 8.5″ x 10″  ( 21.59 cm. x 25.4 cm.)

This Hardcover Book is  in excellent new condition. Condition Report: Any condition statement is given as an opinion and the condition statement does not imply that these Hardcover Book is in perfect condition or completely free from wear and tear, imperfection or the effects of aging.

This Hardcover Book is part of the Julius Shulman Estate and came directly from Shulman’s Hollywood Hills Home.